The sheet is the brand.
Trace paper, crop marks, one red note, a grotesque for the work and a blackletter for the name. Later projects of this startup follow this book. They do not copy the reference posters, and they do not return to the old luxury landing.
Name
Baroko in Unifraktur Maguntia, once. The working header is Schibsted Grotesk with a cross mark. Never Baroque. Never blackletter in all caps.
Color
Paper, then ink, then a thread of red, then one charcoal field. Red is a note, not a wash. No second accent. No gradient.
Type
Baroko
Agents that make any media.
Newsreader carries the sentence. Schibsted Grotesk carries the headline. Fragment Mono files the small facts.
>SHEET_00< do not italicize one word inside a headline
Layout
- Left aligned. First screen is one fold: headline, sentence, red filing note.
- Second screen is the spread. A grant page ends there.
- Crop marks in the corners. A faint vertical ruling, like a layout sheet.
- Radius is zero. No shadow, no icon set, no three equal cards.
- Pictures sit in uneven plates. Empty until a real frame exists.
Voice
Say startup. Say agents. Say any direction. Leave the workshop closed.
- Early-stage company. AI agents for media and marketing production.
- The work sheet is a demonstration, not a client list.
- Do not name the pipeline, the models, or the nodes on a public sheet.
- Do not invent clients, quotes, or a volume figure. The 1,000+ line waits for the owner’s sentence.
- No unlock, elevate, seamless, cutting-edge. No fear headline. No unproven cost.